Edward Choi is an Information Architect and Interaction Designer. In this capacity, he serves as an "end-user advocate" throughout the Web development process, helping clients to define, design, and develop interactive applications that satisfy end-user needs and client business objectives simultaneously. While working for Arc eConsultancy, Edward served as Lead Information Architect on the launch teams of numerous Fortune 500 clients, including Sothebys.com and Citibank's bizzed.com.

As a freelance consultant, he has served a variety of Internet clients, including Novix Media and LatinVision, and several non-profit groups, including the Mosaic Foundation (www.mosaicfound.org) and the Warriors Basketball program (WarriorsBasketball.org), a project of the Children's Aid Society. Edward began his career in digital media while serving as a Program and Research Assistant at the Harvard Law School's Negotiation Project.

He received his graduate training at the Interactive Telecommunications Program at NYU's Tisch School of the Arts and his BA in Political Science/International Relations from Tufts University.